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Chapter 2 of Retail 2020 - Power to the people & consumer cut through

​The customer is king, well and truly installed in the palace. But what does the king want? What does he (and she) look like? And how are manufacturers and retailers alike going to service this new and powerful monarchy?  These are just some of the issues we cover in Part Two of Retail 2020: Power to The People/Consumer Cut-Through. In this chapter, we consider the inexorable rise of consumer choice and the changing relationship between not just retailers and consumers, but manufacturers as well.

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