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Chapter 3 of Retail 2020 - Online Gold Rush

​Over the last ten years or so, the internet changed everything. The gold rush looks set to continue well into the next decade. But from where will the next generation of online retail innovation originate? Exploring and answering this question underpins Online Gold Rush, Part Three of our Retail 2020 research. We consider the apparent paradox that the new retail entrepreneurs may well lack retail experience, yet some will go from zeros to heroes in a matter of months.

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