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Chapter 5 of Retail 2020 - The End of Silent Retailing

​Traditional advertising aside, retailers have made surprisingly little effort to reach out and engage with consumers. This is all about to change. And, as with so much else, the agent of change will be the internet.In The End of Silent Retailing, Part Five of Retail 2020, we consider how the growth of new  technologies will create a new imperative for retailers to enter into dialogue with consumers. We look at how social networking in its myriad forms will allow retailers to become part of the real lives of people, and what this means for the overall retail experience.

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