Research

European Retail Market Outlook 2024

Rebound, resilience and accelerated change

November 19, 2023
Contributors:
  • Tjard Martinus
European retail sector showed resilience in 2023 despite economic headwinds.

In our latest report we examine how industry adapted in 2023 and what to expect in terms of rent rates and investment opportunities in 2024.

Key Takeaways:
  • Retailers zoom in on prime locations, tourist corridors and out-of-town destinations

  • New areas of prime rental growth are expected to emerge across Europe as competition for quality space is set to increase

  • Paris, Zurich and London are Europe’s most expensive destinations for mainstream retailers

  • Geographic focus of retail real estate investors are expected to broaden

  • Investors’ appetite for defensive retail real estate remains strong

Download the European Retail Market Outlook 2024 for more detailed information on top retail locations in Europe, rents, investment volumes and trends for 2024.

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